Shop Smarter, from Anywhere: The Age of Mobile eCommerce
by Phil Coron
Posted on 7/20/2015
As this post is being written, a vast majority of people living in first world countries (and many in less developed nations as well) are nearly inseparable from their devices. For many of us, our smart device is the first thing we glance at in the morning and the last thing we look at before turning off the lights.
How does this affect us in 2015? We have access to nearly unfathomable amounts of information and services. We can pull up maps detailing nearby businesses, stream music or podcasts, communicate seamlessly with personal or business connections all over the world. We are capable of taking, editing, and sharing high-quality photographs and videos. It is possible to work from nearly anywhere in the world, all from the convenience of your mobile device.
With this immense functionality and accessibility resting in our pockets or purses comes an additional use: the simplicity of shopping from your device. Going mobile makes shopping easier, more convenient, and less time-consuming than ever.
Now what can you do with this knowledge? As a savvy consumer, for both personal or business use, it’s good to be aware of what is available to you.
Today, there exists an abundance of mobile friendly eCommerce services. To choose the best one for you, you need to consider which offers the most ease of use, as well as the most functionality through tools.
As you navigate the variety of eCommerce sites, look for layouts that are easy to maneuver (on your desktop computer or your mobile device). Consider the load-speeds and refresh rate as you click on items. Another important tool to look for is an ever present, fast, and concise search function. Pay attention to the quality of images and the existence of useful product descriptions, as well as easily accessible Buy Now and Track It buttons.
Once you’ve decided upon a product that you wish to buy or track, it’s good to make sure that the site has secure purchase services, such as PayPal, which will ensure that all of your payment information is safe.
Ultimately, all of these aspects are important pieces of a puzzle that once completed will provide you with confidence in the system. With that confidence comes the comforting feeling of complete satisfaction with your online shopping experience. And the best part about this is the ability to do it all in the time it takes your commuter train to get home or while sitting and enjoying a latte at your neighborhood cafe.